1. Introduction

These Terms & Conditions (“Terms”) govern your access to and use of the website bowwel.com (the “Website”) and any purchase made from Bowwel (“we”, “us”, “our”), which is owned and operated by Aure Jewellery. By accessing the Website or placing an order, you agree to be bound by these Terms. If you do not agree, please discontinue use of the Website.

2. Eligibility

You must be at least 18 years of age, or be using the Website under the supervision of a parent or legal guardian, to place an order. By using the Website, you represent that you have the legal capacity to enter into a binding contract under the Indian Contract Act, 1872.

3. Products & Pricing

• We make reasonable efforts to display product images, descriptions, weights and pricing accurately. However, slight variations in gemstone size, metal weight, colour and finish may occur due to the handcrafted nature of jewellery, and product images are for representational purposes.
• Prices listed on the Website are in Indian Rupees (INR) and are inclusive of applicable taxes unless stated otherwise.
• We reserve the right to modify prices, discontinue products, or correct pricing errors at any time without prior notice. In case of a pricing error identified after an order is placed, we will contact you before processing the order.
• Jewellery items, where applicable, will carry hallmarking and purity details as mandated by the Bureau of Indian Standards (BIS), where required by law.

4. Orders & Payment

• Placing an order constitutes an offer to purchase, which we may accept or decline at our discretion (for example, in cases of suspected fraud, pricing errors, or unavailability of stock).
• Payments can be made through the payment methods listed on the Website, including UPI, credit/debit cards, net banking and other methods offered by our payment gateway partners.
• An order confirmation will be sent to your registered email/phone number once payment is successfully processed.
• For high-value orders, we reserve the right to carry out additional verification before dispatch.

5. Shipping, Returns, Exchange & Cancellation

Shipping timelines, return/exchange eligibility and cancellation terms are governed by our separate Shipping Policy and Return, Refund & Exchange Policy, which form part of these Terms.

6. Intellectual Property

All content on the Website — including designs, images, logos, text, graphics and the Bowwel name and branding — is the intellectual property of Aure Jewellery, the entity that owns and operates Bowwel, and is protected under applicable Indian copyright and trademark laws. You may not reproduce, distribute, or use any content from the Website without our prior written consent.

7. User Conduct

• Use the Website for any unlawful purpose or in violation of these Terms.
• Attempt to gain unauthorised access to our systems or interfere with the Website’s functioning.
• Provide false, misleading, or fraudulent information while placing an order.
• Engage in any activity that could damage, disable or impair the Website.

8. Limitation of Liability

To the extent permitted by law, Bowwel shall not be liable for any indirect, incidental or consequential damages arising from your use of the Website or products purchased, except as expressly required under the Consumer Protection Act, 2019 and rules made thereunder. Our total liability, where applicable, shall not exceed the value of the order in question.

9. Indemnity

You agree to indemnify and hold harmless Bowwel, Aure Jewellery, and their owners and employees from any claims, losses, liabilities or expenses arising out of your breach of these Terms or misuse of the Website.

10. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts at Hyderabad, Telangana.

11. Contact Us

For any questions regarding these Terms, please reach out to us:

12. Changes to These Terms

We reserve the right to update or modify these Terms at any time. Continued use of the Website after any changes constitutes your acceptance of the revised Terms.